studio massarella

studio massarella is a notting hill–based interior design studio blending italian heritage with contemporary british restraint. the middle club was commissioned to create a digital identity that captured that balance — timeless, tactile, quietly luxurious. from brand refinement to website design, every detail was guided by colour, craft and culture — turning an interior brand into an experience that feels lived-in yet modern.

the middle club led creative direction, branding, and web design for studio massarella — building a digital home that celebrates legacy through modern design. the project combines storytelling, photography and subtle interactivity to reflect the studio’s craftsmanship and spirit. another example of how the middle club transforms thoughtful brands into cultural statements — one project at a time.