rachel came for social media films. they worked, and she asked for the thing underneath them: a brand that was genuinely hers, and one she could grow into rather than out of.
hidden
- clienthidden, café bar social
- placemiddlestown, west yorkshire
- scopesocial film, then the rebrand: identity, two handmade fonts, colour, menus, print, imagery and a full handover
- year2026
the mark, the colours, the guidelines, the menus, the imagery and a zine. the headline typeface was typed on a real typewriter and built into a font; rachel’s own handwriting became the second. the menus were made rather than printed, hand stamped and finished one at a time, because the place itself is run that way.
the whole thing settled in a little over a week, and the handover put it in her hands: every template and every rule in her own canva, so hidden can keep making its own work without phoning us. the reception has been very good.