the middle club is a creative studio in yorkshire, run by cameron pitts.
he grew up on the grounds of yorkshire sculpture park, where seeing art in a countryside setting shaped him as a creative. he studied film and photography in leeds before joining his father's marketing agency. twelve years later he was running the marketing for the northern belle, one of britain's most luxurious trains, where he learnt luxury hospitality from the inside.
as a teen cameron became obsessed with skateboarding culture and the worlds around it, and now tries to show yorkshire through a similar lens. the middle club keeps what makes a place great, its heritage, setting and ritual, and changes the attitude around it.
world building comes first: strategy, identity and art direction, so the world around a place is as desirable as the place itself.
every client's world starts from their own ground, and our taste shapes what grows from it.