a luxury train with real heritage and a brand beginning to show its age. it needed bringing up to date without losing the thing people already loved about it.
northern belle
- clientnorthern belle
- placethe north of england
- scopebrand overhaul, then the marketing in-house: print, brochures, email, photography, film and television. web, email, social and photography since
- yearsix years to 2024, freelance since
a full overhaul that kept the heritage and brought everything around it up to date. then the marketing that carried it: leaflets, brochures, email, photography, film and television advertising. one person, in-house, for six years.
the business came through covid still itself. cameron left it to start the middle club, and the northern belle still books him: web, email, social and the photography.